We wanted a reason to look up. Here's the thinking behind a game that sends you out the door instead of keeping you on the sofa.
Most games ask you to sit still.
You get a screen, a controller or a touchpad, and the world you're actually in disappears for the duration. That's not a criticism — plenty of our favourite things work exactly that way. But somewhere along the way we started wondering whether a game could do the opposite.
Could a game be the reason you leave the house?
Seek grew out of a simple observation: the places most of us move through every day are full of genuinely interesting things, if you just look. A painted door. Faded signage from fifty years ago. A dog so good it deserves to be photographed on the spot. Most days we walk past all of it, phones out, heads down.
We wanted to build something that made noticing feel like winning.
The core loop turned out to be simple: give someone a list of nine real-world things to find, they take a photo, an AI checks whether they actually found it, award points for speed and accuracy. That's the whole game. Everything else — the modes, the leaderboards, the groups — is built on top of that one loop.
We spent a long time on the AI verification. Early versions were easy to fool — a photo of a vaguely red surface would pass for a red door. The current version is harder to trick and considerably faster. Most checks come back in under two seconds.
That speed matters because the best runs feel properly frantic. Speed Rush is three minutes. You're running down a high street, photographing things, getting an instant verdict, moving on. Slow verification would kill the flow entirely.
Not everyone wants a sprint. Trailblazer gives you eight minutes and a harder challenge. Classic Hunt is the full twenty-minute experience — still the version we'd recommend to anyone playing for the first time. Explorer has no timer at all, for the days you just want to wander.
And then there's "At a place," which builds a hunt from the real landmarks around wherever you're standing. That one is newer and still getting smarter.
Daily shared hunts are coming — one challenge, everyone plays, single global leaderboard. Group play is in, with up to eight players on Seek+.
The game is free to download. If you play it, we'd genuinely love to hear what you find.
— Gav